Financial Considerations
Expenses will greatly exceed income for the first
12-18 months of your campaign.
You cannot rely on cash flow from pledges to cover
the up-front investment you’ll make in architectural
fees and fund-raising expenses.
You will need to put in place either a line of credit
or some type of borrowing process to make sure all
facets of your campaign move smoothly. We always suggest
a maximum credit line of up to $250,000.
You will need to include debt service expenses on
outstanding pledges after completion of construction
and prior to those pledge payments being received.
The board must determine whether tax deductibility
is an option. This information would come through the
foundation, so it is the board’s responsibility
to contact the foundation to find out about the available
programs, and to obtain the paperwork and regulations
to determine how these can benefit the project.
If you utilize tax-deductible gifts, these are generally
restricted to larger amounts ($100,000 and higher).
These are the first gifts to be solicited, so they
generally arrive earlier. As a result, even if the
donors make payments, you can’t access the money
until you do the actual project.
When you calculate your cash flow projections, you
cannot assume 100-percent occupancy. You should do
enough research on dorm rates and apartment costs so
that you know your rates are solidly competitive. You
should not necessarily strive to be the cheapest. Also,
you can assume a modest level of annual increase over
time. (If you are currently below market, you should
strive to stair-step the per-man cost up to market
level over the next two years; this will improve your
cash flow picture and prevent an excessive increase
when the residents move into the new house.)
You will have to reach out to your bank for financing
the actual construction of the project. The bank will
look at your campaign strength, membership, cash flow
history, and your financial projections to analyze
and determine their commitment.
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