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Recent News

There are a plethora of important numbers thrown at you when you consider your nonprofit’s website – clicks, conversions, pageviews, referrals, downloads – alongside many numbers that can give false impressions of how well your nonprofit is performing online. These sneaky numbers are called vanity metrics, and they’re probably hiding in some of your latest reports.

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Donors don’t automatically flock to your organization immediately ready to donate, just because your cause is something they believe in. You must build trust with your donor so they feel comfortable giving you their money. Here’s two simple things you can do to start earning that trust today.

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Think print no longer has a place in your fundraising arsenal? Think again. Did you know the majority of donors think print is the most trustworthy of all communication channels? And that nearly three-fourths of nonprofits have their very own magazine for donors?

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While it’s important for fraternities and sororities to work together to solve current issues, it is also important to remember why Greek life is worth saving in the first place.

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The landscape of Greek life is changing, and many alumni struggle with how to address their relationship to an institution that seems so different from the one they used to know. We’ve surveyed thousands of fraternity members throughout the country, and here’s what they have to say.

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Join us this March 9-10 for two days of focus on the future of Greek life and what it means for your fraternity or sorority. Can alumni help preserve the positive aspects of their Greek life legacy? Where do alumni groups go from here? How can you build a community dedicated to preserving Greek tradition and values? You’ll get an insightful look at the biggest issues and all your burning questions answered by industry leaders. Register now and save!

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Think all donors love to receive their content the same way you do? Think again. HubSpot’s recent digital consumer trends report shows attracting the time and attention of your potential donors falls on quite a few factors, including media channel and audience age. Take a look at the stats below.

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When it comes to asking for money, your audience's point of view is most valuable. That may seem like an obvious assumption, but don’t underestimate the power of the institutional point of view. Whether it’s your ED or your board president, insiders often think they know best, when in fact the audience point of view can lead to results.

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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