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What Kind of Content Do Your Donors Really Want?

Think all donors love to receive their content the same way you do? Think again. HubSpot’s recent digital consumer trends report shows attracting the time and attention of your potential donors falls on quite a few factors, including media channel and audience age. Take a look at the stats below.


1. There are clear generational differences in content preferences:

In general, what content types do you want to see more of in the future?

 

2. People pay attention to video and skim or multitask written content and podcasts:

When it comes to content, what do you closely pay attention to and what do you skim?


3. In the future, people want more video content:

In general, what content types do you want to see more of in the future?

 

 

Are you giving your audience what they really want? Get in touch with the marketing and fundraising experts at Affinity Connection for a complementary consultation, and learn what you’re doing wrong, how to do it right and how to increase your donors and dollars in 2018.

(Source: HubSpot Content Trends Survey, Q3 2017)