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Recent News

Preparing for fundraising in the fall to ensure that a secure plan is in place for year-end giving is essential for your alumni group’s success.

Think your group can get by without year-end giving? Think again. Even if you don’t offer tax-deductibility, here are some stats that show the benefits of appealing at the end of the year:

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Fraternity. It’s almost become a dirty word, right? Problems associated with Greek life today are real and serious. That’s why stories like these are so important to share.

To many alumni (maybe even most), the meaning and purpose of fraternity is profound. A fraternity is a family, a brotherhood for life, no matter the challenges or hardships, as these stories illustrate:

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Everyone thinks that direct mail marketing has been overtaken by the internet in both popularity and effectiveness; but this is only half true—do you know which half?

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In today’s tech age, black print on white paper doesn’t quite grab the attention it used to. Holding your donors’ and potential donors’ attention requires a bit more effort, but it doesn’t have to be hard. Check out these stats on what really works.

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You needed money. You launched a campaign. Donors opened their wallets. Your work is done, right? Not so fast.

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If the best time to plant a tree was 20 years ago, the second-best time is right now! Long-term efforts are the key to seeing your alumni group succeed, so why would you wait another second to start creating meaningful, profitable relationships with your alumni?

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You know the drill. Your volunteer board is back for another meeting. Everyone knows millennials are a powerhouse market to be tapped, so finally someone asks that million-dollar question — those five words that strike fear into many a fundraising team: “How do we attract millennials?”

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A donor recognition plan is a necessity, not a luxury. If it’s not a top priority on your to-do list, it’s time to reevaluate.

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New Client Spotlight

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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