News

Affinity Connection Lands Marketing Project with Renowned LeaderShape Institute

STATE COLLEGE -- Affinity Connection is conducting a development assessment and marketing audit for LeaderShape, Inc., a national collegiate leadership non-profit organization.

With over 35,000 graduates, The LeaderShape Institutes has been the nation’s top collegiate leadership program for almost 25 years. Among these graduates is Larry Page, Founder of Google. Of his LeaderShape experience, Page remarks, “When I was here at Michigan, I had actually been taught how to make dreams real! I know it sounds funny, but that is what I learned [at] LeaderShape. Their slogan is to have a "healthy disregard for the impossible".”

Major universities and colleges across the country participate in LeaderShape’s flagship program, The LeaderShape Institute, which is an interactive, energizing, and unique experience that builds leadership skills no other program can match. The program’s vision is to create a “just, caring, and thriving world where all lead with integrity and a healthy disregard for the impossible.” More information can be found at www.leadershape.org.

“LeaderShape is excited to have Affinity Connection help us develop the systems to raise the resources to reach more young people with our message of leading with integrity. Based upon their reputation of creating strong connections and compelling reasons for giving, we look forward to realizing our objectives and ultimately impacting more people across the globe through this relationship,” remarks LeaderShape’s President, Paul Pyrz.

Affinity Connection will survey LeaderShape’s stakeholders including past participants, program facilitators, university staff, board members, staff, corporations, and vendors with the objective to provide insight on LeaderShape’s brand and marketing opportunities.

Results will be used to craft a case statement and compelling cause-related messaging. Additionally, Affinity Connection will develop a 12 month marketing plan and conduct a database assessment with the intent to prepare for fundraising initiatives. The end goal is to grow LeaderShape’s annual fund and increase alumni engagement.

“I am excited to apply Affinity Connection’s core competencies of data mining and content to develop LeaderShape’s fundraising approach,” comments CEO Greg Woodman, who is playing an active role in the project.

Affinity Connection is an affinity group marketing firm that offers an integrated communications approach to increasing revenue, decreasing expenses, and alleviating administrative headaches for annual fund programs. The company’s strength is their focus on understanding the perspective of members---an organization’s donors and potential donors. Affinity Connection supports 280 client organizations with campaign development and key message creation, delivered through a maniacal belief in robust and squeaky-clean databases and the superior effectiveness of highly personalized communications. Meaningful and clean data is at the heart and soul of relationship cultivation. Affinity Connection is headquartered in State College, Pa. and can be found on the web at www.affinityconnection.com.

Contact: Sarah Haight
(800) 598-4050, ext. 129
sarah@affinityconnection.com