Organizations of all sizes must realize their most valuable asset is their membership base. Maintaining their ongoing support requires keeping them informed, engaged and invested.
A Proven Platform for Success
Only Affinity Connection can provide a proven, integrated platform for success - merging 35 years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications.
No other firm in the market today truly understands how to market to key audiences by uncovering what appeals to their tastes and packaging what’s meaningful to them. Together, Affinity Connection can help build a community infrastructure that drives donors to long term giving and continued volunteering of their valuable time.
Working with membership-based societies at several college campuses, Affinity Connection provides expertise in content development and highly personalized direct mail to ensure that the close-knit bonds between members and the organization stay strong. As this chart illustrates, financial support has grown steadily for this client’s organization. |
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Published Directories are a great way to maintain contact among members, especially when bridging the technology gap between generations. Affinity Connection can work together with your organization to compile your member’s contact information and geographic locations around the world to create a directory that puts the entire group within reach of one another.
The Rensselaer Society of Engineers, based at Rensselaer Polytechnic Institute (RPI), has an established website with Affinity Connection, allowing consistent contact between members young and old to exist. They also participate in fundraising initiatives on an annual basis and have a strong communications program using both online e-Marketing and direct mail to get in touch with members.
Keep up with your members and make sure they keep up with you. Affinity Connection can help you manage their contact information, individual interests, and giving records and use that information to cultivate members through meaningful, personalized communications.
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