 Educational institutions can take advantage of our tools and solutions, from recruiting newstudents to building and maintaining support from alumni.
A Proven Platform for Success
Only Affinity Connection can provide a proven, integrated platform for success - merging 35 years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications.
No other firm in the market today truly understands how to market to key audiences by uncovering what appeals to their tastes and packaging what’s meaningful to them. Together, Affinity Connection can help build a community infrastructure that drives donors to long term giving and continued volunteering of their valuable time.
 State College Area High School has a living membership of more than 23,000 alumni. Graduating on average 650 students a year, the alumni base expands drastically every June and Affinity Connection works diligently to keep track of graduates within the database. Affinity Connection works with State High to manage their growing database, solicit annual fund contributions and lifetime memberships, and cultivate alumni donors through newsletters and email marketing. The high school also takes advantage of Affinity Connection’s NetSuite solution and provides an online community for alumni members to share news, photos and reunion information.
A recently acquired client is LeaderShape, a national collegiate leadership non-profit organization with over 35,000 graduates across the country. It focuses on giving its student an insight into the world of leadership skills in a unique organization that no other of its kind can match. With remarkable alumni that include the Founder of Google, Larry Page, it is clear that the organization is successfully communicating its message of “just, caring, and thriving world where all lead with integrity and a healthy disregard for the impossible.”
LeaderShape joined with Affinity Connection as the means to survey the organization’s stakeholders in efforts to come up with a 12-month marketing plan that is best fit for them. Affinity Connection will also conduct a database assessment to prepare for future fundraising initiatives. The end result will be one that better relates to those who graduated from the program in order for them to remain engaged with the organization and to grow LeaderShape’s annual fund and overall giving.
Penn State’s Education Abroad Alumni Group is an organization designed to unite all Penn State students who took their education to a new level by studying in a foreign country. Using Affinity Connection’s web platform, EAAG is able to reconnect Penn State alumni who traveled abroad while giving them the tools to share their experiences. This allows for the continued support and promotion of future students embarking on the same paths.
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