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Online Marketing

Your website is the hub of your online marketing. Build it for fundraising success.

Turn your online marketing into a revenue and fundraising powerhouse with Affinity’s websites, email marketing and social media services. Collect user content, keep databases accurate, and most importantly, drive people to your website to make a donation or purchase.

Website Setup

  • Joomla platform
  • Site map creation
  • Content collection and creation
  • Assembly of necessary plug-ins (payment processing/email marketing)
  • Data Interface
 

 

Website Features

  • Secure online donations
  • Event registration, payment processing and activities sign-up
  • Address/email update submissions
  • Administrator access for staff to upload content or generate reports
  • Monthly e-mail distributed from website by your Affinity managing editor
 

 

Content Management

  • Weekly updates to the Annual Fund Honor Roll of Donors
  • Monthly updates to main home page sections (feeds e-letter)
  • Writing, packaging and posting content as secured by content team
 

E-mail Marketing

  • Drives recipients back to site to learn about your organization and events and to donate
  • Personalized to each recipient
  • Via requests, generates future content, such as photos and donor news
 

 

Social Media

Affinity will help you setup, populate and integrate all your online media, increasing traffic to your website, and ultimately, increasing engagement.

 

About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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