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Recent News

The State College Area School District (SCASD) Education Foundation is thrilled to announce that Larry M. Beans, State High ’62, has pledged a $1 million gift to the Campaign for Memorial Field. The first part of his commitment, $875,000, was approved by the school board at its May 24th meeting. 

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When an organization is driven to fulfill a mission, it must directly engage key stakeholders and inspire them to action. In a non-profit, these key stakeholders are, first and foremost, donors. In an association or cooperative, they are members. In a business, they are customers. Regardless of the type of entity and its primary stakeholder audience, the same approach can be used to achieve the goal of moving people to act: to donate, to join, to buy.

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“When I first started here, a lot of people didn’t even know our diocese has a Catholic Charities. Every Catholic diocese does. In our case, we have 3 offices and were providing a service that no one even knew about,” said Executive Director Jean Johnstone. After more than 5 years of a partnership with Affinity Connection, things have changed for the social service non-profit, for the better.

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Are you a board member or executive director who knows your nonprofit inside and out? Do you consider yourself one of the best sources for your nonprofit’s marketing and fundraising strategy?

Great. What’s the #1 reason donors give to your organization? How many first-time donors opted out of making a second gift? Why? What do donors think about your strategic plan?

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A recent Memorial Library of Nazareth and Vicinity appeal utilized a few specific strategies that enabled them to raise record donations. Sound like the kind of results you’d like to see with your annual appeals? Find out how you can help maximize the results of your next appeal to increase donors and dollars. Here are three tips for crafting meaningful, effective appeals.

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Catholic Charities of Altoona-Johnstown is seeing their donor count rise thanks to clear, strategic communications via eletters and printed newsletters. Here's how you can follow their lead.

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You know that you have alumni in your group who are by no means stingy when it comes to opening their wallets to give to a good cause — so why aren’t they giving to your group? It takes more than regular asks to earn donor dollars. According to one alumna who recently responded to an Affinity Connection member survey, alums want something in return for their giving.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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