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Recent News

Are you a board member or executive director who knows your nonprofit inside and out? Do you consider yourself one of the best sources for your nonprofit’s marketing and fundraising strategy?

Great. What’s the #1 reason donors give to your organization? How many first-time donors opted out of making a second gift? Why? What do donors think about your strategic plan?

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A recent Memorial Library of Nazareth and Vicinity appeal utilized a few specific strategies that enabled them to raise record donations. Sound like the kind of results you’d like to see with your annual appeals? Find out how you can help maximize the results of your next appeal to increase donors and dollars. Here are three tips for crafting meaningful, effective appeals.

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Catholic Charities of Altoona-Johnstown is seeing their donor count rise thanks to clear, strategic communications via eletters and printed newsletters. Here's how you can follow their lead.

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You know that you have alumni in your group who are by no means stingy when it comes to opening their wallets to give to a good cause — so why aren’t they giving to your group? It takes more than regular asks to earn donor dollars. According to one alumna who recently responded to an Affinity Connection member survey, alums want something in return for their giving.

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The COVID-19 pandemic is testing nonprofits like never before. From major increases in demand for services to revenue shortfalls from postponed benefit events, nonprofits of all varieties need to think strategically now more than ever. Take the cue from these organizations who are making sure to keep communications with donors direct, transparent, detailed and gracious.

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It’s no secret. Times are tough, the economy and future in general are uncertain and every single person in the country is impacted. However, that doesn’t mean it’s time to shutter your nonprofit’s doors and lay low until the pandemic storm has passed. During any crisis, your donor base needs to hear from you, as do all the people your work benefits. If you’re careful to make the right choices, you can continue fulfilling your nonprofit’s mission during the COVID-19 pandemic with the full and enthusiastic support of your donor base.

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Why a pandemic is not the right time to stop communicating with your organization

If you’re thinking that now is a good time to put a pause on your fundraising efforts (there’s a pandemic on, after all), think again. Donors are wanting to connect more than ever and they’re opening their wallets in a sign of appreciation for the groups that make that connection happen.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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