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Recent News

You know that you have alumni in your group who are by no means stingy when it comes to opening their wallets to give to a good cause — so why aren’t they giving to your group? It takes more than regular asks to earn donor dollars. According to one alumna who recently responded to an Affinity Connection member survey, alums want something in return for their giving.

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The COVID-19 pandemic is testing nonprofits like never before. From major increases in demand for services to revenue shortfalls from postponed benefit events, nonprofits of all varieties need to think strategically now more than ever. Take the cue from these organizations who are making sure to keep communications with donors direct, transparent, detailed and gracious.

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It’s no secret. Times are tough, the economy and future in general are uncertain and every single person in the country is impacted. However, that doesn’t mean it’s time to shutter your nonprofit’s doors and lay low until the pandemic storm has passed. During any crisis, your donor base needs to hear from you, as do all the people your work benefits. If you’re careful to make the right choices, you can continue fulfilling your nonprofit’s mission during the COVID-19 pandemic with the full and enthusiastic support of your donor base.

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Why a pandemic is not the right time to stop communicating with your organization

If you’re thinking that now is a good time to put a pause on your fundraising efforts (there’s a pandemic on, after all), think again. Donors are wanting to connect more than ever and they’re opening their wallets in a sign of appreciation for the groups that make that connection happen.

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As technology continues to advance, nonprofits may struggle to keep up with the latest and greatest social media trends or to adopt new methods for reaching donors. While it’s important to stay as current as possible and to meet donors where they are, maintaining traditional communications is incredibly important to maintaining strong donor relationships.

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If you’re planning to have a face-to-face meeting with a major donor, it’s important to anticipate the questions they might ask. It’s just as important to do this every time you ask any donor for a contribution, regardless of their capacity. Your ability to be proactive in answer your donors most pressing questions can help you achieve better results.

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All nonprofits need to become well-versed in the art of an appeal. Regular appeals make their way to donors throughout the year with special emphasis on times of increased giving, such as the holiday season. Wayne Library Alliance (WLA) has been working with Affinity Connection to create targeted appeals that have relevant updates, information and testimonials accompanied by a direct ask for support.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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