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So, does this sound familiar? You volunteered to run your fraternity’s or sorority’s alumni communications program, and you’ve realized by now that, whether you’re new to the role or are a seasoned veteran, it’s not the piece of cake you once thought it might be. There’s a lot to do, from keeping your database clean to updating the website, sending print and digital newsletters and driving donations to the annual fund and one thing is abundantly clear: it’s not a one-man or one-woman job.

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Take a look around campus at the other fraternities and sororities. Are they raising more money than your fraternity or sorority? Are their alumni more engaged, showing up for the college’s events, partaking in longstanding fraternity traditions and giving to the annual fund each year?

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…Or is it being thrown in the trash after a brief glance, if you’re lucky?

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This is the House that more than 400 Sigma Nu alumni built. How do you get so many brothers to buy into a dream this big?

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Tell people you work with fraternities and sororities and you’ll get a variety of reactions—furrowed brows, polite nods, blank stares. As a volunteer, it’s likely you’ve had at least one person question your choice to give your time, talent and treasure to your fraternity. 

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Driving a major capital campaign isn’t all fun and games. But successful events can play a big role, according to Jim Keith ’66, Campaign Chairman for Sigma Chi Penn State.

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Simply Put, We’re the Guys Who Will Help Keep Your Group Growing and Thriving 

Recently, I asked my staff to define our company in three sentences or less. This was my favorite response...

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Nothing brings a group of alumni together like a round of 18 holes, a backyard BBQ during homecoming weekend, a brewery or wine tour, or an annual banquet. If your alumni board is not hosting events like this, you’re missing out on a prime opportunity to keep your alumni group happy, engaged, and connected — and to fundraise.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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