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Recent News

“When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” - Confucius

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In our work with fraternities and sororities across the country, we’ve often noticed that the same core group of alumni — primarily older alumni — are giving back each year. In other words, the majority of your alumni aren’t donating, and you’re not gaining new donors even though you’re graduating more alumni each year. So, what can you do to encourage giving among your younger alumni?

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Alumni are your greatest asset, the key to your fraternity or sorority’s long-term health. Keeping in touch with them is vital, but there’s only one way to do that: maintain a robust alumni database.

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Find Out with Our General Health Checklist

In an era when Greek Life is facing increased scrutiny for bad behavior and poor decisions, it’s more important than ever to make the health of your organization top priority — and that starts with you. At the core of any fraternity’s health is strong alumni leadership and oversight. If your alumni and board have been asleep at the wheel, now is the time to get proactive and make sure your fraternity is on a path for success. Without this, who’s to say your fraternity won’t be the next on the front page of the news?

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Take a look around campus at the other fraternities and sororities. Are they raising more money than your fraternity or sorority? Are their alumni more engaged, showing up for the college’s events, partaking in longstanding fraternity traditions and giving to the annual fund each year?

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Does this sound familiar? You volunteered to run your fraternity’s or sorority’s alumni communications program, and you’ve realized by now that, whether you’re new to the role or are a seasoned veteran, it’s not the piece of cake you once thought it might be. 

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Writing an engaging newsletter is important. It builds community among your alumni, keeps them connected with the active fraternity and perhaps most importantly, cultivates new donors and stewards your current ones. Without good newsletters, your fraternity can’t reach your true fundraising potential.

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This is the House that more than 400 Sigma Nu alumni built. How do you get so many brothers to buy into a dream this big?

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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