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See Better Results With Donor Segmentation

Put yourself in your donor’s shoes. If you were a major donor, giving large gifts annually, would you want to receive the same appeal letter that’s sent to the “Dear Friend” being asked for a small recurring gift of $25? Likewise, if you were an occasional donor who only made online gifts, would you want to receive a lengthy, snail-mail letter only recognizing those who made gifts you could never afford?

All of your donors are different, and each likes to be recognized as an individual with unique interests, backgrounds and giving capabilities. Segmenting your donors can help you communicate with them effectively, based on the kind of information they want to receive.

Learn more about segmentation and best practices for alumni groups by reaching out to your Affinity Connection managing editor, or by calling (814) 237-0481.