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Recent News

Donors don’t automatically flock to your organization immediately ready to donate, just because your cause is something they believe in. You must build trust with your donor so they feel comfortable giving you their money. Here’s two simple things you can do to start earning that trust today.

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Think print no longer has a place in your fundraising arsenal? Think again. Did you know the majority of donors think print is the most trustworthy of all communication channels? And that nearly three-fourths of nonprofits have their very own magazine for donors?

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While it’s important for fraternities and sororities to work together to solve current issues, it is also important to remember why Greek life is worth saving in the first place.

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The landscape of Greek life is changing, and many alumni struggle with how to address their relationship to an institution that seems so different from the one they used to know. We’ve surveyed thousands of fraternity members throughout the country, and here’s what they have to say.

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Think all donors love to receive their content the same way you do? Think again. HubSpot’s recent digital consumer trends report shows attracting the time and attention of your potential donors falls on quite a few factors, including media channel and audience age. Take a look at the stats below.

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When it comes to asking for money, your audience's point of view is most valuable. That may seem like an obvious assumption, but don’t underestimate the power of the institutional point of view. Whether it’s your ED or your board president, insiders often think they know best, when in fact the audience point of view can lead to results.

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A mutually beneficial, lasting connection with your audience depends on keeping your mission top of mind. The best way to expand your nonprofit's sphere of influence is to cast the net wide across a host of mediums — social media, stewardship content, email and more — to reach the largest possible audience.

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The top takeaways for what you can expect starting in January.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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