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Recent News

There’s no disputing the positive impact Greek life has had on millions of college students across the globe. The way fraternities and sororities operate is ever evolving, and while many things have changed over the years, there are aspects that will always remain the same. From the lifelong camaraderie, to the volunteering and professional opportunities, there are a wide range of benefits to joining Greek life. To maintain this stability, there have been several recent improvements to the system that have caused students and alumni to take note.

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How is the success of the modern American college student measured? Does success come from a high grade point average and academic achievement? Is it reflected in a high-paying job offer at graduation? Or is it found in the development of relationships and experiences that pave the way for a life well lived?  

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So, your annual fund is sitting still, not growing at the pace you’d like? Here’s how one fraternity used the power of a wish list to raise more than $60,000 in just a few months.

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You know you should be sending out appeal letters to your alumni on a regular basis – but are you actually distributing effective, engaging letters that inspire your alumni to respond? Take a look at this client’s appeal letter, which brought in a hefty $9k in one go, and let’s see what made it work.

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Do you struggle with a static database, a shrinking budget or giving purpose to your organization? If so, you’re not alone. Those are three common challenges that nonprofits constantly face. But, with the right tools, these hurdles will quickly become issues of the past.

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In most towns, firefighters are the first ones to the scene. Responding to a variety of fire and rescue calls, these men and women serve and save community members every day. But without donations from residents, local nonprofit fire departments wouldn’t exist.

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Have your recent fundraising efforts failed? It can be frustrating to not reach your ambitious fundraising goals and it’s even more so when there’s no clear answer as to why your campaign was unsuccessful.

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Affinity Connection, a Pennsylvania-based direct marketing firm serving over 200 clients nationwide, recently added three new professionals to its team.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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