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Recent News

Gaining new donors is like the holy grail of fundraising. If your alumni aren’t stepping up with first time gifts, your courtship skills may need some work.

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With studies showing women are more inclined to give, how can you hook fraternity men for donations?

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Are you a board member or executive director who knows your non-profit inside and out? Quick, name your organization’s key stakeholders. When was the last time you sought their direct feedback, and what did they have to say? How much of your strategic plan is based on their insights?

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When small and mid-sized non-profits abruptly shift their fundraising strategy to online and digital, donations and donors shrink… sometimes drastically.

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Preparing for fundraising in the fall to ensure that a secure plan is in place for year-end giving is essential for your alumni group’s success.

Think your group can get by without year-end giving? Think again. Even if you don’t offer tax-deductibility, here are some stats that show the benefits of appealing at the end of the year:

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Fraternity. It’s almost become a dirty word, right? Problems associated with Greek life today are real and serious. That’s why stories like these are so important to share.

To many alumni (maybe even most), the meaning and purpose of fraternity is profound. A fraternity is a family, a brotherhood for life, no matter the challenges or hardships, as these stories illustrate:

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Everyone thinks that direct mail marketing has been overtaken by the internet in both popularity and effectiveness; but this is only half true—do you know which half?

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In today’s tech age, black print on white paper doesn’t quite grab the attention it used to. Holding your donors’ and potential donors’ attention requires a bit more effort, but it doesn’t have to be hard. Check out these stats on what really works.

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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