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No matter what the news says, Greek life continues to grow and expand its reach. Students across the nation have shown an increase in Greek life interest over the last few years and enrollment is rising, member achievement is increasing and the dedication to philanthropy is thriving.

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Are you using these proven techniques to maximize responses to your fundraising letters? If your appeals letters aren’t adding new donors and growing gift amounts, these can help. Need a few extra minds or hands to upgrade your letters? Check out our limited time offer at the end of this article.

Writing a fundraising appeal can be a difficult process. Without the proper wording and tone, even the most genuine appeal letter can come off as insincere. Plus, you have the added challenge of engaging donors for (hopefully) regularly repeating donations. Thankfully, by keeping certain best practices in mind while you write, you can ensure your donors feel they have a real part in promoting the well-being of your organization.

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Amazon and Alexa are transforming the way we help those in need. All you need to say is, “Alexa, make a donation,” name the non-profit you wish to donate to and it’s that easy. From The American Cancer Society, to St. Jude Children’s Research Hospital, it has never been easier to provide financial assistance to those going through tough times.

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From a committed workforce to billions of dollars raised, here’s why Pennsylvania non-profits stand out.

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Check out what these groups are doing to gain community engagement!

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There are certain things a print magazine can do, that your appeal letters and eblasts just can’t accomplish.

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While it might not add years onto your life, it could help you stay sharper, longer. According to several studies, volunteering makes you feel better and slows cognitive decline as you age.

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There are a plethora of important numbers thrown at you when you consider your nonprofit’s website – clicks, conversions, pageviews, referrals, downloads – alongside many numbers that can give false impressions of how well your nonprofit is performing online. These sneaky numbers are called vanity metrics, and they’re probably hiding in some of your latest reports.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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