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Recent News

It’s no secret. Times are tough, the economy and future in general are uncertain and every single person in the country is impacted. However, that doesn’t mean it’s time to shutter your nonprofit’s doors and lay low until the pandemic storm has passed. During any crisis, your donor base needs to hear from you, as do all the people your work benefits. If you’re careful to make the right choices, you can continue fulfilling your nonprofit’s mission during the COVID-19 pandemic with the full and enthusiastic support of your donor base.

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Why a pandemic is not the right time to stop communicating with your organization

If you’re thinking that now is a good time to put a pause on your fundraising efforts (there’s a pandemic on, after all), think again. Donors are wanting to connect more than ever and they’re opening their wallets in a sign of appreciation for the groups that make that connection happen.

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As technology continues to advance, nonprofits may struggle to keep up with the latest and greatest social media trends or to adopt new methods for reaching donors. While it’s important to stay as current as possible and to meet donors where they are, maintaining traditional communications is incredibly important to maintaining strong donor relationships.

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If you’re planning to have a face-to-face meeting with a major donor, it’s important to anticipate the questions they might ask. It’s just as important to do this every time you ask any donor for a contribution, regardless of their capacity. Your ability to be proactive in answer your donors most pressing questions can help you achieve better results.

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All nonprofits need to become well-versed in the art of an appeal. Regular appeals make their way to donors throughout the year with special emphasis on times of increased giving, such as the holiday season. Wayne Library Alliance (WLA) has been working with Affinity Connection to create targeted appeals that have relevant updates, information and testimonials accompanied by a direct ask for support.

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Regular, targeted and personalized communication with alumni groups is a key to keeping a relationship strong after members have moved on from their collegiate Greek life. When Delta Tau Delta at Kenyon College in Ohio tugged on reader heartstrings with the very personal story of an alum in urgent need of a kidney, they took their alumni communications to the next level.

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Delta Kappa Epsilon (DKE) at the University of North Carolina (UNC) launched their Four Corners Campaign, which successfully brought in more than $1 million in pledges in just six months. 
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by Greg Woodman

This op-ed appeared in the April 3 issue of the Centre Daily Times.

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Twenty years ago, I bought a company on the premise that strong personal connections and lasting friendships lead to happiness. If you’re struggling with social distancing, I’m here to tell you that you’ll be better for it if you do one thing: stay connected to other people.

In 2000, I read Robert Putnam’s groundbreaking “Bowling Alone,” which argued that Americans had become disconnected from the people in our lives. Over 25 years of research, he found that people belonged to fewer organizations, knew fewer neighbors, met with friends less frequently, and even socialized with family less often than previous generations.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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