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Recent News

Think all donors love to receive their content the same way you do? Think again. HubSpot’s recent digital consumer trends report shows attracting the time and attention of your potential donors falls on quite a few factors, including media channel and audience age. Take a look at the stats below.

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When it comes to asking for money, your audience's point of view is most valuable. That may seem like an obvious assumption, but don’t underestimate the power of the institutional point of view. Whether it’s your ED or your board president, insiders often think they know best, when in fact the audience point of view can lead to results.

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A mutually beneficial, lasting connection with your audience depends on keeping your mission top of mind. The best way to expand your nonprofit's sphere of influence is to cast the net wide across a host of mediums — social media, stewardship content, email and more — to reach the largest possible audience.

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The top takeaways for what you can expect starting in January.

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Who knew the answers to your biggest challenges were so easy?

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Fundraising trends come and go, but a well-maintained relationship between a donor and a non-profit lasts forever.

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On a recent conference call with a prospective client, a board member asked a question about our proposal. “Can we send emails quarterly instead of monthly?”

I should have a recorded version of my response considering how many times I’ve had to answer this question.

Instead I responded with my own question. “Why would you want to do that?” Of course, I already knew the answer and right on cue, a few more board members and the executive director chimed in with objections:

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So, you had a great 2017 giving year? You’re set up for 2018? Your non-profit is doing better than ever? There’s still no excuse to skip the holiday giving season, and here’s why.

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New Client Spotlight

35,10,0,50,1
25,600,60,1,3000,5000,25,800
90,150,1,50,12,30,50,1,70,12,1,50,1,1,1,5000
0,0,1,0,2,46,15,5,2,1,0,20,0,0
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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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