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Mission Critical Annual Fund Increases By 33%

Logan Fire Company faced many of the same challenges other volunteer companies are facing:

  • more volunteer training requirements
  • shrinking numbers of volunteers
  • a decreasing donor base
  • increased need for fundraising

Logan Fire Company volunteers were getting burned out.

Logan acted deliberately and swiftly to hire Affinity Connection and rescue its annual fund program. Affinity cleaned, segmented and expanded their database to reach more community members. Then, we created strategic communications for each donor segment and used local photos and stories to inspire community members to support their local fire company.

Also, Affinity processed all their donations, saving them time. After only one appeal mailing, donations increased by more than 33% over the whole previous year of fundraising appeals.

Logan Fire Company’s annual fund is up. Importantly, Logan volunteers are able to spend more of their time on mission critical firefighting and fire safety activities and training, instead of focusing on marketing, database management and fundraising.

Logan Fire Company fundraisers were bringing in less money than previous years while our volunteer training requirements were increasing. Now Affinity Connection manages our annual giving program and our annual fund is up 33%. They do everything for us, and we keep the donations.

Charles A. Salvanish, Vice President
Logan Fire Company

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About Us

Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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