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Triples Annual Fund, Raises $3.4 Million

Led by heroic alumni volunteer, Gary Jones, the Sigma Nu alumni group faced multi-million dollar renovations at its undergraduate fraternity house at Georgia Tech. Affinity Connection helped Gary clean his database and do frequent, consistent and meaningful communications. We shared member stories demonstrating life-enhancing values learned at Sigma Nu, which encouraged personal accountability alongside teamwork.

Donor participation increased 50%. Sigma Nu Georgia Tech’s annual fund tripled. Importantly, Gary laid the groundwork for a successful $3.4 Million campaign, “Building The Future Today”. Sigma Nu was able to build a house and future generations of outstanding young men.

Sigma Nu uses Affinity’s “Connection Package”, which combines:

  • Database management
  • Strategic message development
  • Robust website
  • 12 monthly e-letters
  • 2 printed newsletters
  • 3 annual appeal letters
  • Monthly and quarterly reporting

When our fraternity alumni started a major house renovation project at Georgia Tech, thanks to a consistent annual giving program with Affinity Connection, we raised nearly $4 million from our alumni who felt a strong emotional connection to our group.

Gary Jones, Alumni Board President
Gamma Alpha of Sigma Nu Georgia Tech

Resources for Fraternities

Revitalize Your Organization

Scattered Alumni: Your Biggest Asset

We're the Staff You Always Wanted

Fundraising 101 Video Series

Fundraising 101
Friction-Free Giving

Building a
Donor Database

Gain Insights with a Stakeholder Audit


Additional Resources

Alumni Board Health Check

A great way to make sure your group is headed in the right direction.

View PDF

Non-Profit Application for USPS

Apply to mail as a non-profit organization.

View PDF

Create a Newsletter People Will Read

Tips to entertain your newsletter readers and increase reader donations.

View PDF

Appeals that Work

Proven Practices for Increasing ROI on Direct Mail Solicitation

View PDF Read More

Number One Way to Avoid Burnout

Maintaining momentum and consistency is important.

View PDF

Are You Investing in Your Greatest Asset?

Do you want more alumni support? Of course you do. Everybody does.

View PDF Read More

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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