1 800 598 4050 connect@affinityconnection.com | | |

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Focus: Leadership, Strategy, Business Development

Affinity Connections: Penn State University, Centre Region Entrepreneur Network, Boy Scouts, YMCA of Centre County

CEO Greg Woodman is driven to create deep, meaningful connections between individuals and the organizations they care about by providing clients with a return on their investment, achieved through friend-raising.

In the year 2000, Woodman led a team that purchased Stewart Howe Alumni Services, founded in 1972, and renamed the company Affinity Connection. Woodman has used his direct marketing experience to transform a niche business that sold fraternity alumni newsletters into a technology-enabled fundraising powerhouse serving a variety of membership and non-profit organizations. Over the last 20+ years, the company’s direct marketing programs have reached millions of people, encouraging them to stay connected to alumni interest groups, community fire companies, local libraries, county food banks, and schools, both public and private.

“I believed that there would be a return to community and a renewed interest in affinity groups.”

- Greg Woodman, Affinity Connection Founder

Woodman established Affinity Connection after an award-winning run as VP of Marketing for AIRWALK Footwear. Utilizing direct marketing, Woodman took the footwear industry by storm when he drove AIRWALK’s revenue from $14 million to $200 million in just five years, putting the sneakers in most footwear storefronts across the U.S. and around the world. The marketing push, featured in The Tipping Point, Forbes, and numerous footwear industry publications, also put AIRWALK shoes and snowboard boots on the feet of teenagers around the globe, garnering AIRWALK numerous awards for industry innovation and leading to the sale of the brand in 1999.

A prolific publisher and serial entrepreneur, Woodman has founded numerous publications and promotional platforms, including Pennsylvania Business Central, Happy Valley Promotions, HappyValley.com, Blue-White Illustrated, Experience Happy Valley, and football annuals for Penn State, Notre Dame, Michigan, Michigan State, and Syracuse. He also created and sold the popular “Stand Up Joe” cut-out of Joe Paterno. Woodman holds a Bachelor of Arts degree from Penn State University where he serves as a lecturer on Entrepreneurial Leadership.

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