Alumni Interest Group at Georgia Tech

AlumniFraternity
Written By Greg Woodman

Triples Annual Fund &
Raises $3.4 Million Capital Campaign

Thanks to 50% increase in donor participation

Led by heroic alumni volunteer, Gary Jones, the alumni group faced multi-million dollar renovations at its undergraduate chapter house at Georgia Tech.

We helped Gary clean his database and do frequent, consistent and meaningful communications. We shared member stories demonstrating life-enhancing values learned through the organization, which encouraged personal accountability alongside teamwork.

Donor participation increased 50%. The annual fund tripled. Importantly, Gary laid the groundwork for a successful $3.4 Million campaign, “Building The Future Today”. The group was able to build a house and future generations of outstanding young men.

“When our alumni started a major house renovation project at Georgia Tech, thanks to a consistent annual giving program with Affinity Connection, we raised nearly $4 million from our alumni who felt a strong emotional connection to our group.”

-Gary Jones, Alumni Board President

 

What We Did:

  • Database management

  • Strategic message development

  • Robust website

  • Strategic communication strategy

  • Monthly and quarterly reporting

Ready to take the guesswork out of fundraising?

We would love to help!

Greg Woodman
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